Free tools for life-insurance agents

Quick, no-signup calculators to size up lead ROI, income, and coverage. Built by the team behind The Standard CRM.

Speed-to-Lead ROI Calculator

See the commission you lose to slow lead response, and what sub-60-second contact recovers.

Turn cost per lead and close rate into your real cost per acquired policy and your ROI on lead spend.

Project your annual life-insurance income from first-year commissions plus renewals on your in-force book.

Work backward from your target income to the policies, leads, and lead budget the math actually requires.

Add up the hours you spend chasing leads each week, and what an AI setter hands back to you for selling.

Estimate how much life insurance you need using the DIME method: Debt, Income, Mortgage, and Education.

Estimate your economic value to your family as the present value of your future net earnings.

Size the term life coverage that pays off the home and protects your family if you are gone.

Estimate the real cost of a funeral and the final-expense coverage that closes the gap.

Compare the long-term cost of term and whole life, including what investing the premium difference could be worth.

See indexed universal life the honest way: a range from the guaranteed floor to a non-guaranteed illustrated value.

Medicare pays nothing toward a funeral. See the burial gap left for your family to plan for.

Estimate the life insurance an owner-operator needs to cover truck debt, lost income, and final expenses.